How to Choose and Customize Brand Labels？

How to Choose and Customize Brand Labels

Faced with a wide variety of clothing label options, have you ever felt overwhelmed? Brand labels, care labels, country of origin labels… Each of these labels carries specific information. How do you choose the most suitable labels for your products? This article will guide you through the process.

Common Types of Clothing Labels and Their Functions

1. Brand Labels

A brand label is an essential element that showcases your brand’s identity and uniqueness. By incorporating brand names, logos, colors, and other design elements, a well-crafted brand label helps your product stand out in a competitive market. Woven labels are recommended for brand labels, with a simple yet creative design to capture consumer attention.

2. Care and Content Labels

These labels inform consumers about the fabric composition and washing instructions. Printed labels are ideal for displaying such information. Additionally, many care and content labels include the country of origin. To reduce the number of labels, you may consider merging the country of origin details with this label. Before selling your products, be sure to check local laws and regulations to ensure compliance.

3. Size Labels

Size labels become crucial when producing and selling clothing in multiple sizes. They can be placed anywhere on the garment but are commonly found next to care and content labels or attached to brand labels. You may also integrate size information into other labels, though this may require customizing different sets of labels for each size.

4. Country of Origin Labels

These labels indicate where the product is made, which is a legal requirement in most countries. If you want to emphasize the product’s heritage or craftsmanship, you can create a separate label to highlight the country of origin.

5. Hang Tags

In a retail setting, hang tags draw customers' attention to your brand and products. Typically made from thick cardstock, they are prominently displayed on the garment and provide key details such as price and size. Hang tags also serve as a great medium to tell your brand story, helping new customers understand your product’s unique value.

Final Considerations

When selecting and customizing clothing labels, consider your brand positioning, product characteristics, and target audience preferences. Thoughtfully designed labels not only enhance your product’s value but also improve the shopping experience by offering convenience and appeal.

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