Custom Branded Hang Tags

Wholesale Branded Hang Tags

Clothing hang tags are commonly seen in our daily lives, and most of us are familiar with them. Over time, hang tags have become an indirect reference for consumers when choosing clothes. As a result, the role of clothing hang tags in the fashion market has become increasingly significant. However, many clothing businesses now overlook the importance of these tags. Some businesses view the tag as just an accessory, with consumers removing the tag first when using the product, meaning the tag doesn't serve much of a purpose. Therefore, they think there’s no need for high-quality tags.

In the following, we will introduce the functions and requirements of clothing hang tags. After reading this, you will better understand whether the hang tag is really necessary.

The Role and Importance of Clothing Hang Tags

Clothing hang tags, along with permanent labels, are an essential part of the garment. They not only represent the brand's identity but also serve as a vital tool for brand recognition. They are a promise from the brand to the consumer.

With increasing consumer demands for comfort, safety, and functionality, the content on hang tags has expanded. Additionally, they also serve informational and instructional purposes, such as material composition and washing instructions. Therefore, the standardization of tags and labels directly reflects the clothing industry’s alignment with international practices. Businesses must pay attention to the proper use of hang tags and labels to ensure the healthy development of the industry.

Although each clothing company has its unique branding, most hang tags include information such as:

- Factory name

- Address

- Phone number

- Postal code

- Logo

Some companies may also include the nature of the company (e.g., joint ventures, wholly owned). There are even some manufacturers who view the small hang tag as a mini “advertisement,” creating a more direct impression and promoting the product. High-end brands, in order to protect their products from counterfeit goods, may use holographic anti-counterfeit labels and barcodes. This not only protects the company’s interests but also safeguards the rights of consumers.

Hang Tag Requirements

1. Design

The tag should be simple yet unique, with various shapes such as:

- Rectangular

- Circular

- Triangular

- Folded

- Pocket-insert style

- Other special forms

The colors of the tags can be varied, and the styles are abundant.

2. Material

Most hang tags are made of paper, though they can also be made from:

- Plastic

- Metal

- Rubber

- Leather

- Wood

Recently, new types of hang tags made from holographic anti-counterfeit materials have emerged. To reflect the high quality and uniqueness of the brand's clothing, the choice of tag material is also highly considered. Examples include:

- Credit card material

- Specially treated wooden paper

3. Craftsmanship

The craftsmanship used for hang tags is similar to that of credit cards and VIP cards, with fine printing and high-end quality.

4. Color

The color of the tag should harmonize with the overall packaging of the clothing, reflecting the garment's class and style.

Why Hang Tags Matter

A hang tag can serve as a form of advertisement for the company. It’s essentially another "face" of the business—through this tag, consumers can understand "who you are."

A complete and clear hang tag demonstrates a business's responsibility to the consumer, helping to build trust. Innovative designs and high-quality prints will also showcase the company’s design expertise and quality control, which will give the clothing an additional appeal.

The quality of a hang tag reflects the overall branding and printing capabilities of a business. To grow and expand a brand, it's important to start with perfecting even the smallest details, like the hang tag.

Contact LIJIE, the Chinese Clothing Hang Tag Manufacturer, for Customization Support.