Which color is best for your clothing labels?

Which color is best for your clothing labels

Every company has a unique color that represents its brand image. Studies show that around 85% of customers make purchasing decisions based on color.

If you're considering launching a clothing line but are unsure about your brand's color, here are the unique attributes of several colors and their psychological effects on customers.

Blue

Blue is the most common color, chosen by many large brands to connect with a broad audience. It conveys calmness, tranquility, and trust. You can experiment with different shades of blue or combine it with colors like green, white, or black. Common blue tones include sky blue, denim blue, and royal blue.

Red

Red symbolizes passion, strength, and love, and is commonly used by brands like H&M and Levi's. It quickly attracts customers and pairs well with colors like white, black, yellow, and green. You can try different shades, such as rose, cherry red, or deep red.

Black and White

The black-and-white combination represents elegance and luxury, widely used by brands like Calvin Klein and Gucci. If your brand targets a small high-end clientele, black and white is the ideal choice.

Green

Green has a calming effect, making it suitable for connecting with a broad audience. It pairs well with colors like yellow, blue, and red. It’s also ideal for eco-friendly brands.

Yellow

Yellow symbolizes youth, optimism, and warmth. It pairs well with colors like red, blue, and black. It’s commonly used in children’s brands and appeals to teenagers.

Orange

Orange is less common, but if you want your brand to stand out, it’s a great choice. It creates a unique effect when paired with green or blue.

Pink

Pink and its shades (such as rose, magenta, etc.) are perfect for women’s clothing lines.

Purple

Purple is often associated with spirituality, but it’s also suitable for women’s lingerie, children’s wear, or teen clothing brands.

Choose your ideal color and logo to create your custom clothing labels. The LIJIE factory in China offers customized clothing labels, supporting material, size, and color customization. Feel free to inquire.